How to Use Local Events to Boost Your Content Strategy
If you're a small business owner in New Jersey, chances are you're already thinking about your July content: 4th of July promos, summer sales, maybe some behind-the-scenes updates. But here's another way to approach it:
Use what's already happening around you to guide your content.
Local events give you natural momentum because they link your brand to things your audience is already paying attention to. And in July, there’s no shortage of things happening in the Garden State!
Instead of struggling to come up with content ideas, tap into those shared experiences and turn one event into a before-during-after mini-campaign.
Here’s how:
1. Before the event
→ Share helpful info, tips, or hype around the event
→ Announce if you’ll be there (as a vendor, attendee, or even just nearby)
→ Tie your offers or services to the event weekend
2. During the event
→ Post stories or Reels from your booth or shop
→ Tag the location, organizers, and other local businesses
→ Show the energy of your brand in real time
3. After the event
→ Post a recap of your experience, even if you weren’t at the event (“The 4ht of July parade brought in so many customers in their red, white, and blue best!”)
→ Do a storytime video about something funny or interesting that you saw
→ Ask a question: “Were you there too?” or “What should we do next year?”
📍 Northern NJ Events: July 2025
Here’s a curated list of events happening in July across New Jersey — perfect for content planning, strategic promos, and local visibility.
7/1 – Hamilton Independence Day Fireworks and Concert – Hamilton
7/2 – Lawrence Township Fourth of July Celebration – Lawrence Township
7/2 – Celebrate Our Stars and Stripes on Raritan Bay – Perth Amboy
7/2-7/6 – Perth Amboy PAL Carnival – Perth Amboy
7/3 – Brick Township SummerFest I – Brick Township
7/3 – Franklin Independence Day Celebration and Fireworks – Franklin
7/3 – Maywood Fireworks Celebration – Maywood
7/3 – Medford Independence Day Celebration – Medford
7/3 – Mount Holly Independence Celebration – Mount Holly
7/3 – Ventnor City Independence Celebration – Ventnor City
7/4 – Camden County Freedom Festival – Camden
7/4 – Middle Township 4th of July Festival and Fireworks – Cape May Court House
7/4 – East Brunswick 4th of July Fireworks Show – East Brunswick
7/4 – Elizabeth 4th of July Celebration – Elizabeth
7/4 – 4th of July at Foschini Park – Hackensack
7/4 – New Jersey’s July 4th Celebration – Jersey City
7/4 – Little Falls 4th of July Street Fair – Little Falls
7/4 – Livingston July 4th Celebration – Livingston
7/4 – Long Branch Oceanfest – Long Branch
7/4 – Milltown Fourth of July – Milltown
7/4 – Millville 4th of July – Millville
7/4 – A Revolutionary Celebration: Independence Day on the Raritan – Piscataway
7/4 – Fourth of July Jubilee at Morven Museum and Garden – Princeton
7/4 – Bergen County’s Star-Spangled Spectacular – Ridgefield Park
7/4 – Ridgewood 4th of July Celebration – Ridgewood
7/4 – River Edge 4th of July Parade and Celebration – River Edge
7/4 – Riverton 4th of July – Riverton
7/4 – Springfield July 4th Celebration – Springfield
7/4 – Summit Fourth of July Celebration – Summit
7/4-7/6 – Blue and BBQ Festival at Argos Farm III – Forked River
7/5 – Whitesbog’s Blueberry Summer Fest IV – Brown Mills
7/5 – Independence Day Celebration at Etra Lake Park – East Windsor
7/9-7/12 – Our Lady of Mt. Carmel’s Feast – Lyndhurst
7/9-7/13 – Mt. Olive Carnival – Budd Lake
7/10 – Brick Township SummerFest II – Brick Township
7/10-7/12 – Randolph Freedom Festival – Randolph
7/11 – Whitesbog’s Blueberry Summer Fest V – Brown Mills
7/11 – Wildwood Crest Sand Sculpting Festival – Wildwood Crest
7/11-7/13 – NJ State BBQ Championship & Anglesea Blues Festival – North Wildwood
7/11-7/13 – New Jersey JP Invasion – Wildwood
7/12 – South Jersey Caribbean Festival – Camden
7/12 – Freehold Township Day – Freehold
7/12 – Pride Fest in the Park – Highlands
7/12 – Afro Beat Fest – Newark
7/12 – Orange Food Truck and Jazz Festival – Orange
7/12 – Roselle House Music Festival – Roselle
7/12 – Sewell Taco Palooza – Sewell
7/12-7/13 – Puerto Rican Parade and Festival – Elizabeth
7/12-7/13 – Haddonfield Crafts and Fine Art Festival – Haddonfield
7/12-7/13 – Maplewoodstock Festival – Maplewood
7/12-7/13 – Blueberry Bash at Terhune Orchards – Princeton
7/13 – Main Street Pops Artisan Market IV – Hoboken
7/13 – Newark LGBTQ Pride March and Festival – Newark
7/15-7/20 – Saint Francis of Assisi Parish Carnival – Haskell
7/17 – Anglesea Night Market and Food Truck Fest I – North Wildwood
7/17-7/18 – Brick Township SummerFest III – Brick Township
7/17-7/20 – White Meadow Lake Festival – Rockaway
7/18 – Whitesbog’s Blueberry Summer Fest VI – Brown Mills
7/18-7/20 – Bronco Invasion – Wildwood
7/19 – A Grateful Summer Music and Arts Festival – Hackettstown
7/19 – Carrington Village Caribbean Festival – Jersey City
7/19 – Loud Garden Music Festival – Jersey City
7/19 – Germania Park Biergartenfest I – Rockaway Township
7/19 – Sparta Food Truck and Music Fest – Sparta
7/19 – Summer in the Street – Toms River
7/20 – Hackettstown Street Fair – Hackettstown
7/24-7/27 – Peterstown Cultural Festival – Elizabeth
7/25 – Whitesbog’s Blueberry Summer Fest VII – Brown Mills
7/25 – Summer Brew Fest – Carteret
7/25-7/27 – Asbury Tattoo Fest – Asbury Park
7/26 – Wildwood Crest Christmas in July Festival – Wildwood Crest
7/26-7/27 – Shoppes at Dragon Village Pirates and Mermaids – Bridgeton
7/26-7/27* – Summer Fest at The Station – Lambertville
7/26-7/27* – Von Thun Farms Sunflower Festival I – Monmouth Junction
7/26-7/27 – Italian Festival at Monmouth Park – Oceanport
7/27 – Peach Pie Contest and Festival at the Riverview Farmers Market – Jersey City
7/27 – Our Lady of Fatima Church Parish Picnic – Piscataway
7/31 – Anglesea Night Market and Food Truck Fest II – North Wildwood
7/31-8/2 – Art of Surfing Festival – Ocean City
Want help building a campaign around one of these events?
I help Northern NJ businesses plan content that connects - no trendy dances required. If you want support mapping out your July campaign or need help with strategy, contact me!
